Exit deadlines
No clock.
We don’t invest to a fixed exit timetable. We plan to hold for the long term, and consider an exit only when you share that view and the timing is right.
Minority partners. Majority commitment.
Minority partners. Majority commitment.
29North takes minority stakes in founder-led Australian businesses. Alongside patient capital, we bring strategy, guidance and hands-on support at every turn, and we stay for the whole journey.
“Their insights and advice (and sometimes just counselling) are incredibly valuable, and we really lean on their collective experience at every critical juncture for the business.”
Dan Argent, Founder & CEO
“Working with 29North has been a refreshing blend of strategic insight, integrity, and a genuine commitment to nurturing our business for long-term success.”
John Corry, CEO
“Their approach is partnership driven with a collaborative and transparent process.”
Eddie Bos, Founder & Chairman
“I have no hesitation in recommending them as a potential partner.”
Danny Sims, Chairman
“I would strongly recommend 29North to any business seeking a committed long term funding partner.”
Justin Steer, CEO
How we’re different
Private equity typically takes control and invests to a fixed exit timetable. That model has its place, but it isn’t the only option. We offer founders long-term minority investment, with you firmly in the driver’s seat.
Instead of Exit deadlines
We don’t invest to a fixed exit timetable. We plan to hold for the long term, and consider an exit only when you share that view and the timing is right.
Instead of Taking control
We only ever take minority stakes. You keep control, and you keep running your business your way.
Instead of Auctions
We often get to know founders over years, not weeks. Every business we’ve backed has come to us through our network.
How we help
Founders are the experts in their business. We don’t pretend to know better. We back them to keep growing and help wherever we can — often as a sounding board for the big decisions.
Our partnerships grow out of relationships, often years in the making. We take our time to make sure we can work well together.
Capital shaped around what you need: growth, succession, a partial exit or equity for your key people. We decide quickly and stay flexible on structure.
A sounding board for the big calls, introductions to the right people and hands-on help when it counts.
There’s no clock and no forced exit. If and when the time comes to sell, the decision is led by you, and we help you make the most of it.
In their words
“
As a founder, you do worry about “letting someone in” but we’ve never doubted or questioned the decision we made to work with 29North, and look forward to continuing to shoot the lights out together.
Dan Argent, Founder & CEOPartnering with 29North has been a game-changer for us, and I recommend their partnership to any business seeking not just an investor, but an ally in their journey towards success.
John Corry, CEOIt’s not just capital, but strategic guidance and support to foster sustainable success. Most importantly, they ask the right questions, rather than dictating the direction.
Eddie Bos, Founder & ChairmanI have found 29North to be both supportive and pragmatic in their approach, providing enough flexibility for management to get on with the job of executing the strategy but being prepared to ask the hard questions if required.
Danny Sims, ChairmanThey are diligent, thoughtful, and highly commercial, while also being personal and straightforward to deal with.
Justin Steer, CEOThe people behind 29North
Our founders have significant personal wealth invested in 29North. We have capital at risk too, so the founders we partner with see us on a similar journey with our own business.
Let’s talk
Planning for growth, succession or a partial exit? Or just after a sounding board? We’d love to hear about your business.

