29North
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Minority partners. Majority commitment.

Minority partners. Majority commitment.

You drive.We help you navigate.

29North takes minority stakes in founder-led Australian businesses. Alongside patient capital, we bring strategy, guidance and hands-on support at every turn, and we stay for the whole journey.

  • No exit deadlines
  • Relationships first
  • Support, not control
A city bridge lit up at dusk

“Their insights and advice (and sometimes just counselling) are incredibly valuable, and we really lean on their collective experience at every critical juncture for the business.”

Urban XDan Argent, Founder & CEO

“Working with 29North has been a refreshing blend of strategic insight, integrity, and a genuine commitment to nurturing our business for long-term success.”

Move MobilityJohn Corry, CEO

“Their approach is partnership driven with a collaborative and transparent process.”

Royal FoodsEddie Bos, Founder & Chairman

“I have no hesitation in recommending them as a potential partner.”

Day Hospital PartnersDanny Sims, Chairman

“I would strongly recommend 29North to any business seeking a committed long term funding partner.”

Real FlowJustin Steer, CEO

Our businesses are the champions.

Read their stories

How we’re different

A different kind of private investor.

Private equity typically takes control and invests to a fixed exit timetable. That model has its place, but it isn’t the only option. We offer founders long-term minority investment, with you firmly in the driver’s seat.

Instead of Exit deadlines

No clock.

We don’t invest to a fixed exit timetable. We plan to hold for the long term, and consider an exit only when you share that view and the timing is right.

Instead of Taking control

No takeovers.

We only ever take minority stakes. You keep control, and you keep running your business your way.

Instead of Auctions

Relationships.

We often get to know founders over years, not weeks. Every business we’ve backed has come to us through our network.

How we help

Along for the whole journey.

Founders are the experts in their business. We don’t pretend to know better. We back them to keep growing and help wherever we can — often as a sounding board for the big decisions.

  1. 1

    Getting to know each other

    Our partnerships grow out of relationships, often years in the making. We take our time to make sure we can work well together.

  2. 2

    Backing your plans

    Capital shaped around what you need: growth, succession, a partial exit or equity for your key people. We decide quickly and stay flexible on structure.

  3. 3

    Helping where we can

    A sounding board for the big calls, introductions to the right people and hands-on help when it counts.

  4. 4

    Committed for the journey

    There’s no clock and no forced exit. If and when the time comes to sell, the decision is led by you, and we help you make the most of it.

In their words

What it’s like to partner with us.

As a founder, you do worry about “letting someone in” but we’ve never doubted or questioned the decision we made to work with 29North, and look forward to continuing to shoot the lights out together.

Urban XDan Argent, Founder & CEO

Partnering with 29North has been a game-changer for us, and I recommend their partnership to any business seeking not just an investor, but an ally in their journey towards success.

Move MobilityJohn Corry, CEO

It’s not just capital, but strategic guidance and support to foster sustainable success. Most importantly, they ask the right questions, rather than dictating the direction.

Royal FoodsEddie Bos, Founder & Chairman

I have found 29North to be both supportive and pragmatic in their approach, providing enough flexibility for management to get on with the job of executing the strategy but being prepared to ask the hard questions if required.

Day Hospital PartnersDanny Sims, Chairman

They are diligent, thoughtful, and highly commercial, while also being personal and straightforward to deal with.

Real FlowJustin Steer, CEO

The people behind 29North

Shareholders, not just investors.

Our founders have significant personal wealth invested in 29North. We have capital at risk too, so the founders we partner with see us on a similar journey with our own business.

Let’s talk

Every great journey starts with a conversation.

Planning for growth, succession or a partial exit? Or just after a sounding board? We’d love to hear about your business.